
Problem: After the New Year Resolution hype, Vitamin B12 “energy” shots typically experienced a small decline in sales.
Solution: I created this cover photo with an offer attached for a discounted Vitamin B12 package price. We posted it to Facebook and asked our employees to share the image. The campaign was initiated organically and cost the company nothing.
Results: The company received a handful of messages via Facebook asking for more information about the promotion and more B12 shot packages were sold when compared to February of the prior year.
