Marketing – Facebook Cover Photo

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Problem: After the New Year Resolution hype, Vitamin B12 “energy” shots typically experienced a small decline in sales.

Solution: I created this cover photo with an offer attached for a discounted Vitamin B12 package price. We posted it to Facebook and asked our employees to share the image. The campaign was initiated organically and cost the company nothing.

Results: The company received a handful of messages via Facebook asking for more information about the promotion and more B12 shot packages were sold when compared to February of the prior year.

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